November 11-13, 2024
The Southwest Airlines® Showcase at Cedar Crest is a nationally televised all-star event on GOLF Channel spotlighting the talents of top college-aged golfers from diverse and historically underrepresented groups in golf.
Presenting Sponsors
Welcome to the Southwest Airlines Showcase at Cedar Crest
The Southwest Airlines Showcase will feature three days of live coverage (1:30 – 4:30 pm CST with primetime replays) on GOLF Channel November 11-13, 2024. This event is open to the public and free to attend! Please join us to cheer on these champions. We’ll have food trucks, giveaways, a cash bar, free parking, and more!
Cedar Crest Golf Course: 1800 Southerland Ave. Dallas, TX 75203
Players
When you play in the Southwest Airlines Showcase at Cedar Crest, you are participating in much more than just another tournament. Now is your opportunity as an amateur golfer with a diverse heritage to compete in a 3-day amateur invitational and make a real impact locally and nationally.
If that wasn’t enough, here are a few more benefits:
- Join an elite group of 21 men and 21 women
- Maximum exposure (nationally televised on GOLF Channel)
- All expenses paid (travel, lodging, and more)
- Super swag bag with premium items
- Southwest Airlines® Rapid Rewards® bonus points and trophy for the champion finishers
- Special guests throughout the tournament
- Enrichment activities & career networking opportunities
- Build life-long friendships
- Inspire countless others from diverse backgrounds
Spectators
Admission is FREE and open to the public. If you are interested in attending, we encourage you to pre-register here on or after September 2nd.
Why should you attend?
Enjoy FREE admission, parking, and fun at the Southwest Airlines Showcase! Come cheer on our champions with us, and enjoy a day filled with giveaways, activities, food trucks, merchandise, a cash bar, DJ, and more.
1st Round Tee Times 9:00-11:48 am
GOLF Channel 1:30-4:30 pm
GOLF Channel 1:30-4:30 pm
GOLF Channel 1:30-4:30 pm
Men’s & Women’s Trophy Ceremony, 18th green
Need-to-know:
- Please walk and remain clear of play.
- Spectators may enter through the security checkpoint at the Legends Way entrance (to the right of the Cedar Crest clubhouse).
- Spectators may access the clubhouse only by entering through the pro shop through the east entrance (near the Pavilion).
- Food and beverages may be purchased from onsite food trucks and bars. Legends Bar & Grill will be closed to the public as it serves as the tournament office and volunteer headquarters.
- Public restrooms are located to the left of the clubhouse, near the practice range, and behind #4 and #15 greens.
- Spectator parking is free and located at 1717 Southerland Ave., Dallas, TX 75203 (NW of main entrance). See the parking map here.
Volunteers
Interested in volunteering?
If you would like to register to be a volunteer, please visit this link to sign up. Registration will close on Friday, Oct. 18th.
Volunteer opportunities include:
- Walking Scorers
- Spotters for GOLF Channel
- Marshals for Holes Adjacent to Clubhouse
- Player, Sponsor Check-in
- General Spectator Check-in
- Hospitality Meet’n Greet and Access
- Tournament Set-up and Breakdown
- Player Gift Bag Assembly
- Sponsor Gift Bag Assembly
- Player Arrival & Check-in
General Services
Volunteer dates:
- Thursday, November 7 (set-up)
- Friday, November 8 (set-up)
- Saturday, November 9
- Sunday, November 10
- Monday, November 11
- Tuesday, November 12
- Wednesday, November 13
- Thursday, November 14 (breakdown)
- Friday, November 15 (breakdown)
Sponsors
Interested in becoming a sponsor?
Sponsorship opportunities are available and range from $10,000 to $150,000+ (including ad units and national exposure via GOLF Channel). Additional supporting level sponsorships are also available.
Sponsorship Benefits:
- Supporting a not-for-profit, cause-related, one-of-a-kind event
- Tax-deduction sponsorship benefits (check with accountant)
- Showcasing the best college-age golf talent from diverse backgrounds
- Generating proceeds to fund golf access, internships, college scholarships
- Positive brand association, especially for TV advertising
- Spotlighting Southern Dallas and showcasing the Cedar Crest community
For complete details, contact Tournament Director Ric Clarson at clarsonric@gmail.com or 904.826.7070.
Partners
In partnership with:
Donate
Donate to the I AM a Golfer Foundation.
IAMGF believes that the promotion of golf to diverse and historically underserved communities will have an impact beyond the course and into the daily lives of those reached by its initiatives.
Support to date has allowed IAMGF to provide free instructional programs to 900+ area youth, paid internships and first jobs to 115 interns, college scholarships totaling more than $300,000 to participants, more than $1M in direct and advocated capital improvements, and over 450k unique viewers of IAMGF events.
Please consider joining as a supporter to continue this incredible mission!
Meet this year’s athletes
I AM a Golfer Foundation™ Mission
The I AM a Golfer Foundation (IAMGF) was established as a 501(c)3 in 2018 with the mission to be a catalyst for community renewal and transformation in southern Dallas through the Programming, Preservation, and Promotion of the historic Cedar Crest Golf Course.
Since its inception, the I AM a Golfer Foundation has directly engaged more than 900 area youth in instructional programming, created and hosted 115 paid internship positions for area students, and awarded more than $300,000 in college and higher education scholarships.
Additionally, IAMGF has advocated for and assisted with more than $1M in improvements at Cedar Crest and annually conducts the Dallas Amateur Championship, Friends of Cedar Crest Golf Classic, and other events designed to increase awareness of the historic course and community.
Follow Showcase on Social
Wanna see the latest updates and information on the Southwest Airlines Showcase at Cedar Crest? Make sure you’re following us on Instagram!